THE BRAIN AND THE PEN BEHIND KB-WORDS

Hi, I'm Katja Bartholmess. An independent advertising copywriter. To me, this means I'm one half writer and one half sales representative. I help my clients sell more products and services by way of the written word.

I don't want you to hire me for my well-versed prose and my creative approach to work. That's the bare minimum to expect from a copywriter. I encourage you to expect a lot more from working with me:

From me you'll get concepts and copy for marketing materials that can really boost your business.

I have solid experience working for small and medium-sized companies as well as international corporations. I work for direct clients as well as advertising and communications agencies.

You might like what other clients often point out:

They can always trust that collaborating with me leads to the desired results. And since everyone wants to get the biggest bang for their advertising buck, my clients love that I have their business interest at heart at all times.

Most clients decide to work with me on a regular basis, but even when I'm hired for a single project, I work with all my passion to create copy that works – for you.

Why don't we talk about how my work can be a powerful addition to the sales force of your company, too? – Just drop me a line at katja@kb-words.com

Do you want to hear a little more about how the writer and the sales person merged in me?

Just read on.

Before I could write, I dictated stories to family members who didn't have the heart to turn down a 4-year-old who thinks she has come up with the best fairytale of all times. I might have been the youngest kid that ever wanted (and got) a mechanical typewriter for her birthday

I started publishing my work in self-made zines while I was in high school, upgraded to writing for national newspapers in South Africa and Germany, and then for online magazines in the US while I was in college (B.A. in translating English and German, M.A. in English and socio-cultural anthropology).

I was and still am very good at creative and journalistic writing.

But what I really excel at is: Writing words that sell

And I think it has to do with the fact that I not only know how to write but also how to sell successfully.

The writing skills I had developed and honed over the many years were coupled with the experience of what it takes to close a sale when I financed my studies as a part-time sales person.

I sold watches and jewelry at an upscale department store. Merely showing the shiny items to potential clients and waiting for them to make a decision wasn't enough.

So I started to develop strategies that helped me to immediately anticipate what a client is looking for, what arguments or anecdotes to use to best grip and keep his or her attention and how to close the sale. It worked so well that I soon asked to forfeit my hourly wages and be paid on commission instead. A good idea as it turned out.

It's been a while since I sold watches to finance my education, and I have long since established myself as a freelance copywriter writing for target audiences who speak English and German. But what I learned while making more than a dozen sales per day is still at the core of my copywriting:

I always know my product, my target audience and their wishes and fears. And, what's most important, I know how to turn this knowledge into concepts and copy that sell.

I would love to help you get new clients, make more revenue with existing clients and persuade old clients to come back for more. – Why don't you get in touch with me so we can figure out what I can do for you?